VIDEO ANALYSIS IN THE CINEMA

WHY TO COUNT NUMBER OF VISITORS IN THE CINEMA HALL?

Firstly, in order to have real-time pure data about an attendance of given session without conjectures. Our solution offers not only plain headcount statistics, but also enables clustering the counters by gender and age.

Secondly, in order to monitor the staff activity. The difference between the number of visitors and the number of tickets sold indicates the presence of unpaid visitors at the cinema show. That may imply the control over the access to cinema hall needs an improvement.

Our observations show that in cinema halls not using any systems to headcount the visitors, at least 5% out of all visitors do not have a ticket.

What this 5% actually mean for your business?

5% is it a lot or a little?

Someone would argue that it is average statistical error that could be acceptable. However, in absolute figures 5% would translate into

€1000 per month for every cinema hall

Do you know what is the amount of profit lost due to such misconduct?

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VIEWERS COUNTER

Cinema visitors headcount solution is our basic service. Key features:

Visitors headcount in a cinema hall
Verification of amount of tickets sold vs data on actual number of visitors
Flexible notifications system providing results of data analysis

Starting from $40 per month
(depending on the geolocation)

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HALL AUDIENCE: GENDER, AGE, EMOTIONS

Audience segmentation solution is our basic service. Key features:

Gender and age of the viewers
Emotions of the viewers

Starting from $50 per month
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What benefits can CVIZI provide for your business?

We can guarantee price advantage relative to similar solutions and high quality of the services provided. And it is not just words. This is the principle of our company.

We do not sell equipment and our profits completely derive from service fees and for that reason we put a particular emphasis on the quality. A client can withdraw at any time if they are not satisfied by the quality or not interested in the analytics any longer. Our team would put a service into operation only after achieving a preliminary discussed level of accuracy of recognition and headcount. We strive to achieve long term collaboration.

Our business pattern is absolutely transparent and does not have any hidden costs including maintenance fees and additional services expenses that have not been originally discussed.

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ADVANTAGES

	A SINGLE PORTAL FOR MONITORING ATTENDANCE OF ALL CINEMAS Complete statistical data on visitors in each cinema, hall, movie show, available at any time from any location via web browser.
	NO MORE LOSS OF INCOME DUE TO STAFF MISCONDUCT Full control over the attendance of sessions, including unpaid cases.
	ADDITIONAL, OBJECTIVE CONTROL OF THE STAFF DISCIPLINE Now it is always clear at what sessions there were visitors without tickets, and who is responsible for them
	NOTIFICATIONS TO CONTROLLERS Dispatching of operational and summary data on violations and attendance in the context of sessions, halls, cinemas

WHO USES CVIZI SERVICES

Andrey Alikberov
“Formula Kino” Cinema Network,
Technical Director
Russia

We worked out various approaches to solve the problem (IR counters, 3D scanners), but the measurement error was unacceptable for various reasons: poor lighting, walkway geometry and even visitors height added additional errors to the statistics.

I am pleasantly surprised. Video analytics in the cinema works!

Web-interface is intuitive, all data are really high quality and treated unambiguously.
I look forward to further cooperation, because in the plans there are still many interesting tasks for video analytics.

Sergey Radzishevsky
“KARO” Cinema Network,
Director of Technology and Security
Russia

CVizi company offered a convenient, dedicated cinema video analytics solution“Track Expert: Cinema”, not requiring to create complicated IT infrastructure. The process of hardware installation and tuning took literally a few days, integration with our cinema ticket selling system took another few days for, and in the sum, in two weeks we got access to visitors headcount service in 9 halls of our flagship cinema “KARO Vegas 22”. Even for halls with more than 400 seats, the video analytics system showed its efficiency.

CVizi Specialists have coped with their task perfectly. I consider the project is successful, and the technology “Track Expert: Cinema” is suitable for replicating to the entire network of cinemas “KARO”.